© 2025 91.9 KVCR

KVCR is a service of the San Bernardino Community College District.

San Bernardino Community College District does not discriminate on the basis of age, color, creed, religion, disability, marital status, veteran status, national origin, race, sex, sexual orientation, gender identity or gender expression.

701 S Mt Vernon Avenue, San Bernardino CA 92410
909-384-4444
Where you learn something new every day.
Donate
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Pepsi To Debut Pricier Bottled Water At Super Bowl

Published January 24, 2017 at 10:33 AM PST
Pepsi has bought a 30-second spot during the Super Bowl to introduce a product called LIFEWTR, its first higher-priced water brand.(PepsiCo)
Pepsi has bought a 30-second spot during the Super Bowl to introduce a product called LIFEWTR, its first higher-priced water brand.(PepsiCo)

Pepsi has bought a 30-second spot during the Super Bowl to introduce a product called LIFEWTR, its first higher-priced water brand, as sales of bottled water by volume surpassed that of soda for the first time in 2016.

Here & Now‘s Jeremy Hobson speaks with Jason Bellini (@jasonbellini) of the Wall Street Journal about what’s happening in the bottled water industry.

Copyright 2021 NPR. To see more, visit https://www.npr.org.