Pacquiao Beats Mayweather In Fight For Marketing Dollars
The championship fight between Floyd Mayweather and Manny Pacquiao is a long-anticipated boxing match. On Saturday, the fighters will face off to split a prize estimated at $200 million.
Mayweather – the world’s highest-paid athlete – may favored to win, but Pacquiao, who is also congressman in the Philippines, has dominated the battle for marketing and endorsements.
- John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.
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