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Temecula Enters the World Olive Oil Market

KVCR | By Ken Vincent
Published October 6, 2014 at 3:30 AM PDT

http://fnx.org/kvcr_podcast_archive/1412577000.mp3

While most of the olive oil we in the United States consume is from Europe, Temecula olive growers are hoping to compete against the big olive oil producers overseas with native Inland Empire olive oil that locals say is a superior product.  Sarah Gardner visited Temecula and produced this story for Marketplace.