By the time the Great Recession hit, Palm Springs' reputation as a tourist haven for celebrities, gays, and retirees was languishing. Now, the city's visitor economy is booming again, thanks to the popularity of Palm Springs' Mad Men-esque mid-century modern architecture and vibe. And most surprisingly, younger people are flocking to Palm Springs. KVCR's Matt Guilhem filed this story for NPR, which aired on NPR's Weekend All Things Considered last Sunday. NPR host Arun Rath introduces the report.
Palm Springs Celebrates Its Mid-Century Modern Past, And Tourists Arrive In Droves

Ken Vincent