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Insurer Sees Profits in Covering Obesity Treatment

By Patti Neighmond

Published October 20, 2004 at 9:00 PM PDT

Starting next spring, Blue Cross/Blue Shield of North Carolina will offer some of the most extensive coverage for obesity treatment in the nation. The insurer is betting that the cost of helping people slim down will be lower than that of treating obesity-related diseases. NPR's Patricia Neighmond reports.