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Behind The Scenes: Pop Culture Happy Hour

Pop Culture Happy Hour rebrand.
Pop Culture Happy Hour rebrand.

Pop Culture Happy Hour brings you all the daily conversations on entertainment, from RuPaul's Drag Race to WandaVision to The Muppets. Recently, the podcast rebranded themselves bringing forward a more animated look for the show that aligns with enthusiastic hosts Linda Holmes, Glen Weldon, Stephen Thompson, and Aisha Harris.

Designer Luke Medina.
/ Wanyu Zhang/NPR
Wanyu Zhang/NPR
Designer Luke Medina.

The redesign was done with designer Luke Medina. We chatted with him quickly to see how they landed this new look for PCHH.

What inspired you for this redesign?

The new look is inspired by the vast pop culture universe, celebrating the energy that comes from the reactions and opinions of our hosts and listeners.

Did any specific PCHH elements help you capture the essence of the show and how to represent it on the logo?

I used the original branding as a launch point for the new look. It was important to keep things familiar for the listeners and general vibe of the PCHH while giving it a fresh update. The olive felt like an important icon to keep!

What does this new logo / rebranding say about PCHH?

The show transitioned into a daily format that opens more discussion on all things entertainment, so I wanted to make sure the branding is a space to house those conversations. Since we refreshed the look it also meant building out an expanded brand identity beyond the podcast art that PCHH didn't have so much before. This meant choosing official colors, typefaces, icons, and textures that can be used for new opportunities for the show in a dynamic way.

Lastly, what are some of your favorite pop culture events/movies/tv shows/video games?

Xena the Warrior Princess, 00s popstars, and awards season!

For more Pop Culture Happy Hour, follow along on Facebook and Twitter. You can tune into the show on NPR One, Apple Podcasts, Pocket Casts, Spotify, and wherever you listen to podcasts.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Nicole Collazo Santana