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Cable Provider Goes Back To School To Lure Future Customers

Comcast's Xfinity On Campus is a cable service tailored for for college students. A pilot version launched two years ago at seven schools nationwide. (Comcast)
Comcast's Xfinity On Campus is a cable service tailored for for college students. A pilot version launched two years ago at seven schools nationwide. (Comcast)

The television used to be a staple of college dorm decor, right along with futons and the minifridge. But with a growing numbers of millennials watching content on tablets and laptops, campus cable providers are being forced to adapt.

Philadelphia-based cable giant Comcast is trying to take the lead, and preserve its business model in the process. Avi Wolfman-Arent from Here & Now contributor WHYY has more.

Reporter

Avi Wolfman-Arent, education reporter for WHYY. He tweets @Avi_WA.

Copyright 2021 NPR. To see more, visit https://www.npr.org.