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AOL Expects 50-Percent Drop in Ad Revenues

America Online, the world's largest Internet service provider, says it expects advertising revenues to drop by up to 50 percent next year. To attract new customers, AOL says it will focus on broadband services and will offer exclusive content from parent AOL Time Warner. NPR's Jacki Lyden talks to David Kirkpatrick of The New York Times.

Copyright 2002 NPR

Jacki Lyden
Longtime listeners recognize Jacki Lyden's voice from her frequent work as a substitute host on NPR. As a journalist who has been with NPR since 1979, Lyden regards herself first and foremost as a storyteller and looks for the distinctive human voice in a huge range of national and international stories.